Pondering a side hustle? Here’s what you need to know – Stuff.co.nz

Has 2020 left you thinking you’d rather not rely entirely on your day job?

Many people started the year confident they were on track with their work lives. Then the pandemic turned everything on its head.

Even pilots who never expected to need to find another career were suddenly forced to come up with a fresh direction.

For some people, it’s been a reminder that it’s not a good idea to have all your financial eggs in one basket, and it’s sparked a wave of interest in “side hustles” as a way of creating extra income streams.

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E-commerce entrepreneur Sarah Chrisp has more than 150 videos on YouTube sharing tips on how to set up online businesses.

Chrisp said she was a big advocate of the “side hustle”, especially in a post-Covid-19 world.

“Having a side hustle diversifies your income streams and makes you more financially resilient. We are taught to diversify our investments, so we should apply that same advice to our income sources, and diversify them too,” Chrisp said.

She said when picking a side hustle it paid to choose something that did not occupy all your time and energy.

“Some things in life are more important than money, and health and family are two of those things, which is why I only ever recommend using your free, spare time to work on a hustle.”

E-commerce entrepreneur and YouTuber Sarah Chrisp says everyone should diversify their income streams.

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E-commerce entrepreneur and YouTuber Sarah Chrisp says everyone should diversify their income streams.

The three things to understand before starting a side hustle, Chrisp said, were copyright rules, that you did not have to just sell locally and that with online businesses everything took longer than expected.

Chrisp said running a successful online side hustle did not require intelligence or talent, all it needed was grit.

“It is a trait most people need to purposefully develop, and not having it, will be a big barrier when setting up an online e-commerce business, because any sort of business requires learning a diverse skill set.”

Here are some creative online side hustles that are increasingly popular.

Sell art for people to hang up on their walls.

Katarzyna Białasiewicz/123RF

Sell art for people to hang up on their walls.

Selling prints online

There are thousands of videos on YouTube on how to create a passive income from selling online prints.

Websites like Etsy allow people to sell pdf versions of posters and art they create.

Selling printable greeting cards, posters, or art could earn sellers cash while they slept as all the buyer had to do was pay the money and download the pdf.

The artwork could either be the seller’s own original work, or images could be bought from artists online to be reproduced.

Influencer marketing

Like it or not influencer marketing has become an effective way for big and small companies to push product.

Any social media account with high engagement and with a few thousand followers on Instagram or Tik Tok can get started.

Influencers with followers more than 100,000 followers could earn upwards of $2000 a post.

Obradovic/Getty Images

Influencers with followers more than 100,000 followers could earn upwards of $2000 a post.

According to The Social Club’s earnings calculator, influencers with 1000 followers could earn about $50 for a sponsored post, while those with followers more than 100,000 followers could earn upwards of $2000 a post.

The Advertising Standards Authority published new guidelines this year ensuring influencers were acting fairly while promoting product online.

Since September, influencers must explicitly label their content as an advertisement, sponsored content or gift as they may risk having the post removed and souring relations with the brands they are promoting.

Online courses are becoming more popular.

123rf

Online courses are becoming more popular.

Reselling domain names

This relies a bit on striking it lucky, but if you identify and snap up domain names others might want in future, you can make a quick buck.

There are thousands of domain names people could buy and resell.

Jenny Kane/AP

There are thousands of domain names people could buy and resell.

Anyone can buy domain names from a domain registrar, as for between $30 to $100. Once they’re registered to you, you can sell them to other people at whatever price you can agree to.

Trade Me has more than a dozen listings for domain names, some available for thousands of dollars.

One seller listed two Covid-19 related domain names coviddrugs.com and coviddrugstore.com for $2000 after buying the domain names for a business that never eventuated.

Another domain name satan.co.nz was listed for $66,666 on Trade Me.

Online courses

Online tutoring has become the norm after Covid-19 forced universities and schools around the world to teach over Zoom. There are lots of platforms that allow you to sell an online course to participants – the key is to develop content that people value enough to pay for.

Tutoring people or just uploading videos on how to do things could be a passive income stream.

Websites like Fiverr and even Facebook allow people to utilise the skills from their day job to earn extra cash after hours. There are videos on how to walk a dog, to how to ride a bicycle with thousands of views. You’ll just need to develop enough of an engaged following to convert those clicks into cash.

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