- Young adults and teens are starting side-hustles selling thrift clothing on Instagram.
- Business Insider spoke to thrift entrepreneur Julia Schum, owner of Low Tide Thrift, to find out how she sets her shop apart on Instagram.
- Schum has more than 36,000 followers and typically makes more than $1,000 per month.
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This side hustle seems to embody much of GenZ’s purpose-driven shopping habits, pragmatic values, and digital affluence. The internet-dependent generation is the largest in the US and influences $600 billion in spending globally, according to a study by Business Wire.
In an age of perfect eyebrows and Gucci belts, there’s an opposing subset of customers on Instagram opting for a more natural and laid-back style. As Noa Ortiz explained in UC Berkeley’s Caliber Magazine, thrifting has infiltrated Instagram “as a reaction against the high maintenance and plain expensive image of beauty that Instagram culture pumps out.”
GenZ thrifters typically sell to an eco-conscious surfer/skateboarder type, the antithesis of the Jenner-Kardashian clan, the modern-day rulers of Insta-fame. These thrift shops sell faded, XL t-shirts from surf brands like O’Neill and Roxy, Levi’s denim ‘mom’ shorts, and oversized university sweatshirts.
Business Insider spoke to thrift entrepreneur Julia Schum, owner of Low Tide Thrift, to find out how she sets her shop apart on Instagram. Her income varies depending on her finds, but most months, she makes more than $1,000.