Budweiser: Side Hustles by DAZN | Creative Works – The Drum

Budweiser, The Official Beer of the English Premier League, and DAZN Media launched their latest campaign: ‘Side Hustles’ – a docuseries following football stars Wilfried Zaha, Eniola Aluko and Tyrone Mings as they build a legacy away from the pitch through their passion project business ventures.

The Budweiser Premier League campaign celebrates the ‘Kings of the game’ by bringing fans closer to their football heroes. Granting fans unique access to these footballers, the series is made up of three short films each focusing on one athlete and the story of their side hustle.

The campaign is Budweiser’s first original series commission in the UK and it was developed and produced by Renowned Films and Ten Toes Media in partnership with The Story Lab and Dazn Media.

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